Advocacy is about influencing people who make decisions, including decisions about laws, public policies and budgets. Advocacy and influencing tactics can take multiple forms depending on a) the target audience, and b) the goal of communicating with them. At national and global levels, tactics may serve to:
  • Raise visibility around the importance of a particular issue or finding;
  • Influence specific decisions, strategies and policies among key donors and policy makers
  • Influence how programming or work around a certain issue should be approached
  • Ensure that adequate funding is allocated and spent on a particular issue

Policy Briefs

Policy briefs offer a condensed way to communicate key findings/evidence and recommendations. These could be framed for decision-making among those who make or influence policies, those who carry out implementation, as well as those who decide funding priorities.

An example of a policy brief can be found here


Blogs and social media campaigns can generate public interest and support to influence key decision-makers with regard to a particular issue. They are also useful in promoting broader visibility and support to reach broader sets of audiences in a timely way. Read more on the Blogs page.

Digital Storytelling

Blending narratives alongside more visual pictures, video, animation, etc. digital story telling offers a compelling communications format. Often, this approach enables story tellers to make key decisions on how and whether these stories are shared. These personal accounts can move and influence the public and key decision-makers in ways that more traditional or representative data does not.

Silence Speaks, a project of the Center for Digital Storytelling collaborated with Saathi Nepal to develop and share a story on domestic violence and abuse through digital stories.

Another example of a digital story visualized through animation was developed via StoryCorps, which worked with artists to represent people's stories through cartoons:

Vizualizing Data: infographics and maps

Infographics or data visualizations can be a powerful means to visualize data coming out of an analysis to highlight key findings from an analysis exercise. This can serve as both a means to raise public awareness of an issue, influence decision-making as well as inform programmatic practice.

Who Influences Marriage Decisions for Families - Reports from Bangladesh and Nepal

For example, the draft infographic below is currently in development to show webs of influence among various stakeholders concerning the marriage of adolescents based on a participatory analysis in Nepal and Bangladesh:

Maps can also help to situate the place-based narratives in a powerful way. Given relationships between migration and child marriage, this could be a powerful method to show how early marriage affects the lives of girls and boys in terms of migration and access to physical spaces and social support networks.

Interactive Sites and Games